Well, If you can't beat them...

Still, I took a bit out of the book of traditional identity design today and decided to try and apply the rulebook of coande on a game identity.

If nothing else it really helped to clarify what the my needs for my first own game series has to be. Generally I always "knew" what I wanted to to do, but I never wrote it down. So even though I don't wanna create the new Vanish Oxy Action it really helps to define the identity you are creating to narrow the project down.