Freitag, 14. Oktober 2011

Another book done

Finished ready Gute Marken, Böse Marken today. I really hoped to be able to pull more out of it, but in the end it was "just" a fun read.

Stefan Kuzmany wrote a pretty funny book here on ethics and our perception of good and bad brands. So if you like the subject, i think you get the small paperback pretty cheap.

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